Three Projects.
One Standard.

Putting Austin on the Global Ducati Stage.

We Ride As One is Ducati's annual global campaign celebrating the unity of their ownership community worldwide. When Ducati North America needed a production partner to bring the Austin chapter of that story to life, BendallTheRules Media was brought in to lead the entire creative and production effort.

The brief was clear: capture the spirit of Austin and the Austin Ducati Owners Club in a way that felt authentic to the city, worthy of Ducati's brand standards, and compelling enough to perform on both corporate and community channels. Every creative decision — locations, talent direction, color grade, edit pacing — was made with that dual audience in mind.

Duties spanned the full production pipeline: interfacing directly with the Ducati North America client team to align on vision and deliverables, producing the shoot from pre-production through final delivery, directing on-location filming, and completing all post-production editing and color work to Ducati's brand specifications.

The result was a suite of commercial and social video assets deployed across Ducati's corporate digital and social channels — putting Austin on the global Ducati map.

Commercial & Social Assets.

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Event Coverage Video.

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High-Volume. High-Performance. High Standards.

The Ducati Riding Experience is Ducati's world-class track program — giving owners and enthusiasts the opportunity to ride Ducati machinery at race pace on some of the world's most iconic circuits. At Circuit of the Americas, the brief was demanding: provide principle trackside photography for the full event, with high-volume delivery of processed, post-produced images to every single participant.

This wasn't a highlight reel assignment. Every attendee came away with a professional photographic record of their day on track — requiring not just exceptional shooting instincts but a disciplined, high-throughput post-production workflow capable of handling the full volume without sacrificing quality.

Covering the event as the principal photographer meant being everywhere — on the straight, at apex, in the pit lane, during briefings, and at the finish. The result was a comprehensive visual archive of the event that met Ducati's brand standards and gave every participant a memory worth keeping.