Case Study — Triumph Motorcycles America
Built for Speed.
Told for the World.
Where Motorsport Meets Media Strategy.
Triumph Motorcycles is one of the most storied brands in motorcycling. Representing them in the American market meant more than promoting a product — it meant honoring a legacy and amplifying the stories that define the brand on the world stage.
From the salt flats of a land speed record attempt to the dirt ovals of AMA Pro Flat Track, the work spanned some of motorcycling's most iconic competitive arenas. Every press release, every media placement, and every fleet interaction was crafted to move the needle and earn genuine media impressions.
Chasing the Land Speed Record.
The Triumph Castrol Rocket was one of the most ambitious projects in modern motorcycle history — a purpose-built, twin-engine land speed machine targeting the world motorcycle land speed record at the Bonneville Salt Flats.
Playing a key role in the communications strategy surrounding the attempt, the work involved crafting press materials that captured the engineering ambition, the human drama, and the raw speed of the project. Every release was designed not just to inform, but to tell a story worthy of the machine itself. The result was sustained earned media coverage across national and international motorcycle and motorsport outlets.
This wasn't a product launch — it was history in the making. The media strategy reflected exactly that.
Ready for Launch.
INSERT PHOTOS HERE OF CASTROL ROCKET
The right visual story doesn't just capture attention — it defines your values as a brand.
Representing Triumph on the Dirt Oval.
AMA Pro Flat Track is one of the oldest and most beloved forms of American motorcycle racing. Representing Triumph's factory-backed racers at this level required more than press coverage — it demanded an understanding of the culture, the history, and the personalities that make flat track racing uniquely compelling.
Acting as the communications bridge between the race team and media, the role involved developing rider profiles, crafting pre- and post-race press releases, managing media access, and building the relationships that lead to genuine, in-depth earned coverage — not just box scores.
Every race weekend was an opportunity to tell a Triumph story. That's exactly how it was treated.
The Art of the Press Release and the Value of a Trusted Relationship.
Great PR isn't just about writing press releases — it's about building credibility with the people who matter. Every interaction with a member of the media was treated as an opportunity to deepen trust and position Triumph as the most compelling story in motorcycling.
Acting as the primary media liaison, the role involved authoring all press materials, managing inbound and outbound communications with journalists and editors, coordinating exclusive access, and ensuring Triumph's messaging was accurate, compelling, and consistently on-brand across every outlet it reached.
The goal was always the same: earn the coverage, don't just pitch it. Authentic relationships with credible media voices produced the kind of coverage that advertising simply cannot buy.
Press Fleet Operations
Every Bike. Every Media Touchpoint. Managed.
The press fleet is where the rubber meets the road — literally. Managing Triumph's press fleet meant overseeing the full logistics of getting motorcycles into the hands of the right journalists at the right time, in the right condition.
From coordinating delivery schedules and tracking fleet inventory to managing media inclusion and overseeing on-location production, the operation demanded military-level organization and a deep understanding of what media partners need to produce excellent content.
Every ride day, every shoot, every media preview was planned, executed, and followed up with precision — ensuring Triumph received maximum coverage and that every media partner walked away with a story worth telling.
Ready to tell your story?
Let's build something worth making.